Blogging: Your New Secret Sales Tool

If you are constantly seeking ways to improve online visibility and drive more traffic to your websites, you’re not alone. We’re here to tell you about the secret super-tool that you can use to boost your website’s–and ultimately, business’s– engagement and drive sales.

Now introducing… Blogging!

(Kind of meta that you’re reading about blogging on a blog, huh?) 

Gone are the days of blogs only serving foodies and DIY home project masters. Business blogs are quickly becoming one of the most sought-after tools for online education and workplace resources. 

One of the most effective strategies to achieve online visibility and sales goals is through blogging. Companies with blogs, on average, produce 67% more leads monthly than businesses that do not blog. That’s a BIG difference. Regularly publishing high-quality blog content can significantly enhance organic search results and increase website engagement, ultimately leading to higher sales. 

Let’s break down HOW.

Enhance Your Site’s Organic Search Results

Blogging is a powerful tool for improving a website’s search engine optimization (SEO). “The first organic result in a search results page has an average click-through rate of 27.6%,” according to Forbes. When businesses like yours publish blog posts that are aligned to their industry and target audience, they create more opportunities for search engines to index their site. Here’s how it works:

Keyword Optimization: By incorporating relevant keywords and phrases into blog posts, you can improve your site’s chances of ranking higher in search engine results pages (SERPs). These keywords should align with what potential customers are searching for, which increases the chances of attracting organic traffic.

❓ Did you know? Blogging leads to 434% more indexed pages in search engine results. 🤯

Fresh Content: Search engines favor websites that regularly update their content. It’s an algorithmic game and you’ve got to play to win. Blogging provides a continuous stream of new material, signaling to search engines that the site is active and relevant. This can lead to improved rankings and increased visibility across your entire site.

Increase Your Website Engagement

Blogging also plays a crucial role in driving user engagement on a website. Engaged visitors are more likely to spend time exploring the content across your site, interacting with the brand on and off-site, and eventually make contact for more information or to purchase. Here’s how blogging fosters engagement:

Valuable Content: When you provide insightful, useful, and relevant content through your business’s blog, you position yourself as an expert in your field. This position builds trust with readers, who then become more likely to return to your website for additional information and insight from a brand they know they can count on.

Interactive Elements: Blogs can include interactive elements such as comments sections, social sharing buttons, and calls-to-action (CTAs). Engagement, engagement, engagement! These features encourage visitors to participate in discussions, share content with their networks and audiences, and take actions, such as signing up for newsletters or downloading resources.

💡 Pro Tip: If you can give it away for free, you should. Free downloadable content and resources allow visitors to get a taste of what your business has to offer and builds a strong foundation for your relationship together. If they get to sample your content, expertise, or skill set and find it valuable without having to make a purchase, they will be enticed to learn more, reach out, and buy. 

Regular Updates: Frequent blog updates keep your website dynamic and engaging. Returning visitors are more likely to find fresh content that piques their interest, leading to longer visit durations and increased interaction with other site elements.

Drive Sales

Ultimately, the goal of improving search results and engagement is to drive sales. Blogging supports this goal in many ways. Here are a few:

Lead Generation (“Lead Gen”): High-quality blog content often includes CTAs that guide readers to take the next step, whether it’s contacting the business, signing up for a free trial, or making a purchase. By nurturing leads through valuable content, businesses like yours can convert more visitors into customers.

❗ 80% of B2B businesses generate leads via content marketing, like blogging. 

Brand Loyalty: Engaging and informative blog posts help build a connection between your brand and your audience. This relationship fosters brand loyalty, leading to repeat customers and positive word-of-mouth referrals… which we all know is HUGE.

Thought Leadership: By consistently delivering insightful content, businesses and their figureheads (that’s you!) establish themselves as thought leaders in their industry. This credibility can influence purchasing decisions, as potential customers are more likely to buy from businesses and people they perceive as experts.

When you break it down, blogging is a multifaceted marketing and sales strategy. Few content marketing tools have the built-in ability to enhance organic search results and boost website engagement, all while driving sales. By focusing on creating valuable content, optimizing for search engines, and engaging with your audience, businesses like yours can harness the power of blogging to achieve sustained growth and success.

Have we convinced you? Let’s grow your blog together.