Real People, Real Results: LinkedIn Content
LinkedIn is a powerhouse platform for professionals, offering a unique space to network, showcase expertise, and drive business growth. However, amidst the noise of automated content and overly-polished posts, there's a growing trend that's shaking up the status quo: real people writing authentic LinkedIn content.
Yes, you read that right – authenticity is the new currency, and it matters more than ever for your business. 💸
Let's start with the numbers because, as they say, the proof is in the pudding. According to recent studies, LinkedIn generates over 80% of all B2B leads from social media, and a whopping 94% of B2B marketers use LinkedIn to distribute content. The kicker? Posts with authentic content see a 10x higher engagement rate compared to content that feels overly polished, promotional, or AI-generated. That's not just a statistic; it's a game-changer for your sales funnel.
So, what exactly do we mean by authentic content?
Authentic (adj.) content (n.) /ôˈTHen(t)ik/ /kənˈtent/:
Content that reflects the genuine voice, personality, and expertise of the person behind it.
Whether you write the content yourself or partner with a trusted marketing team, it’s time to roll up some sleeves and get writing. Here’s why:
Authenticity builds trust: On a platform inundated with marketing messages, authenticity is a breath of fresh air. When you post content written by a real person using your authentic voice, you're not just selling a product or service; you're building trust with your audience. People want to do business with, well, people.
Posting original content establishes authority: As a business owner, you're an expert in your field. Your unique perspective and industry knowledge are invaluable assets that can set you apart from the competition. By posting original content, you position yourself as a thought leader and authority figure in your niche. Plus, your authentic voice lends credibility to your company or brand.
Human-written posts drive engagement: LinkedIn is a platform built for engagement, and nothing sparks conversation like authentic content. When you share personal anecdotes, ask thought-provoking questions, or share behind-the-scenes glimpses of your business, you invite your audience to join the conversation.The more engaged your audience is, the more likely they are to convert to loyal customers.
LinkedIn boosts sales conversions! At the end of the day, the goal of your LinkedIn content should be to drive business growth. And guess what? Authentic content gets results. Studies show that sales reps who use social media as part of their sales techniques outsell 78% of their peers. By leveraging your authentic voice to connect with potential customers on LinkedIn, you're not just building relationships – you're driving sales conversions.
Are you convinced yet?
The era of impersonal, cookie-cutter content is over. Today's consumers crave authenticity, and LinkedIn provides the perfect platform to showcase the real people behind your brand. So, roll up your sleeves, grab your keyboard, and start writing. Your audience is waiting – and your bottom line will thank you for it.
Stelle Solutions takes the time to get to know you, your voice, your brand, and your goals.
Let us do the writing for you so you can kick back and watch your goals come within reach.
